Our Story

 

From time immemorial, humankind has gazed at the sky and the oceans in awe. For hundreds of thousands of years, the color blue—so rich in its nuances—remained an intangible illusion, existing only in our minds and hearts, never making its way back into the physical world.

Then, more than 4,000 years ago, a serendipitous discovery changed everything. We learned to extract the very hue that had colored so many dreams—from the Indigofera plant.

The process was neither simple nor swift. Unlike other natural dyes, indigo required fermentation, alkalization, and oxidation to reveal its brilliance on fabric. A complexity befitting a color that mirrors the unfathomable beauty of the ocean.

Biru Beeru, like the poets, painters, and composers before, has fallen under indigo’s spell and the boundless creativity it inspires. Drawing from the rich tradition of Batik-making in Solo, Central Java, and blending it with a contemporary vision, Biru Beeru was born.

The Godhong collection (Javanese for "leaf") is dyed exclusively with natural pigments—applied alone or blended to create unexpected chromatic spectacles.

The Lemah collection (Javanese for "soil") primarily uses synthetic mineral dyes, which, when combined with natural pigments, result in vibrant, uniform patterns. Both collections are crafted from cotton, linen, and handwoven silk or a combination of these natural materials.

Beyond traditional indigo from Indigofera, Biru Beeru embraces an array of natural dyes—earthy browns and yellows from Teger and Tingi wood, deep reds from moringa, and lesser-known hues from teak leaves, secang wood, and mangosteen, among others.

Each Biru Beeru piece is meticulously crafted in-house at the Biru Beeru workshop in Solo, Central Java—a testament to the enduring artistry of natural dyeing.